Role:
President and CEO
Company:
Investor-owned manufacturer of telephone equipment for phone companies, where Board of Directors had lost confidence in senior management.
Method:
Through Vision: Recognized fundamental displacement of demand for prior products by rapidly changing technology in telephone equipment, and imperative to reposition to the Company and its offering
Through Strategy: Identified a path to related products that would take advantage of existing manufacturing capabilities and legacy relationships.
Through Execution: Designed new product lines, reconfigured manufacturing, upgraded financial, marketing and sales organizations and established business with new, non-telco accounts.
Results:
Company rescued from insolvency and continues today under private ownership delivering satisfactory strategic and financial performance.
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