Norcom

Role:
CEO

Company:
Investor-owned, mid-tier manufacturer of school supplies and office products, faltering from leadership failure and share losses with traditional customers.

Method:
Through Vision: Established solid commitment to leadership
position as a vendor of notebooks and paper goods to school children across America.

Through Strategy: Exited office supplies to concentrate on school products, rebuilt sales and marketing organization, invested in new manufacturing plant for high quality products at competitive pricing.

Through Execution: Consolidated 5 separate production locations into one new facility. Upgraded equipment, purchasing, product lines and training. Penetrated mass merchants with best-in-industry distribution, packaging and in-store displays.

Results:
Doubled profitability, generated attractive return on incremental investment and established platform, including new management team, for continuing financial performance.

About Dick | Carstar | Portola Packaging | Spaulding & Slye Colliers | MW Manufacturers | Valley Manufacturing (Dynamo) | PBG | DATEQ | NORCOM

This entry was posted in Case Studies. Bookmark the permalink.